Keep New Times Free
Phoenix New Times has been around for 50 years now, during which time the company has presumably had a drug policy, although nobody knows what it is or cares. Among other things, the publication has endured long enough to see marijuana become legal in Arizona, and as a sort of celebration of that fact, New Times is partnering this year with the Phoenix cannabis company Item 9 Labs on a limited-edition run of 50th-anniversary vape cartridges.
“We’re doing a new flavor each quarter of 2021,” says Kyle Jennings, Item 9’s VP of marketing. “Each will have New Times packaging — it’s all in conjunction with celebrating 50 years of New Times.”
The first flavor, a broad-spectrum, half-gram cartridge called Watermelon Zkittlez, is out now. The other three flavors will be “surprises,” Jennings says.
“Now that adult-use is here, we’re trying to really get more into local partnerships and education to get more brand exposure and bust the stigma [of marijuana],” Jennings says of Item 9’s approach. “New Times is a brand that I think aligns really well with that.” Nice of you to say, Kyle.
Watermelon Zkittlez is available now at Botanica, Emerald, The Good, Jars, The Local Joint, The Mint, Nirvana, The Phoenix Dispensary, The Prime Leaf, Sticky Saguaro, Territory, and TruBliss.
Disclaimer: Nobody from Item 9 Labs or New Times‘ sales and marketing staff saw fit to send the editorial department a free cartridge, which was rude.
Keep Phoenix New Times Free… Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who’ve won everything from the Society of Professional Journalists’ Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism’s existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our “I Support” membership program, allowing us to keep covering Phoenix with no paywalls.